Jared Leto and Lana Del Rey Star In New Gucci Campaign

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So, are they “guilty” of serving looks? Yes, yes they are!

Gucci has unveiled their newest campaign, Gucci Guilty, which stars longtime friend of the company, Jared Leto, and introducing the beautiful Lana Del Rey. Directed by Glen Luchford, a special appearance was also made by Courtney Love.

“Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme,” the brand said.

Check out the advert below!

View this post on Instagram

Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford,with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more on @guccibeauty and the scents through link in bio.
Creative director: @alessandro_michele
Art director: @christophersimmonds
Track Title: “The Swag”
Artist: Link Wray & The Wray Men
Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.

A post shared by Gucci (@gucci) on

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