Khloé Kardashian is continuing to expand her beauty empire, and her latest move is bringing her growing fragrance collection to one of the biggest beauty retailers in the world!
The icon has officially launched her fragrance portfolio at Sephora, making her signature scents more accessible to beauty lovers across the United States and Canada.
In partnership with Luxe Brands, the expansion brings three of Khloé’s fragrances XO Khloé, Almost Always and the newly debuted XO Blue to approximately 1,300 Sephora stores throughout North America.
The collection officially arrived at the retailer on September 14th, marking another exciting milestone for Khloé as she continues to establish herself in the fragrance industry.
A PERSONAL PASSION PROJECT FOR KHLOÉ
While Khloé has built an impressive business portfolio over the years, including her successful clothing brand Good American, her venture into fragrance represents another opportunity to connect with consumers through something deeply personal.
For Khloé, creating a fragrance collection isn’t simply about introducing another beauty product. It’s about developing scents that evoke memories, emotions and individual experiences.
“Sephora is such an iconic destination for beauty discovery, and I am so excited to bring my fragrance collection to their community,” Kardashian shared.
“Creating these scents has been a deeply personal journey for me. I wanted to build a portfolio that offers a transportive and memorable experience and Sephora is the perfect partner to help tell that story.”
That personal approach is reflected in the collection’s continued growth, with each fragrance contributing to the identity Khloé is building within the beauty space.
THREE FRAGRANCES, ONE GROWING COLLECTION
The Sephora expansion introduces shoppers to three fragrances from Khloé’s portfolio, including her signature XO Khloé, Almost Always and her newest addition, XO Blue.
With three scents now available through the retailer, shoppers have an opportunity to explore the collection in person, discover their preferences and find a fragrance that complements their individual style.
The addition of XO Blue also signals the continued evolution of Khloé’s fragrance business, expanding the selection beyond its earlier offerings.
For anyone who enjoys discovering new perfumes, having the collection available at Sephora makes it easier to experience the fragrances firsthand before choosing a favorite.
ANOTHER MILESTONE IN KHLOÉ’S BUSINESS JOURNEY
Over the years, Khloé has continued to establish herself as a businesswoman with ventures extending well beyond reality television.
From fashion and wellness to beauty, she’s built a portfolio of projects that reflect her interests while connecting with audiences who have followed her career.
Her partnership with Luxe Brands and the expansion into Sephora represent another significant step in that journey, introducing her fragrance collection to a broader audience through one of the beauty industry’s most recognizable retail destinations.
And with XO Blue joining the lineup, it’s clear that Khloé is continuing to develop her presence in the fragrance category.
XO Khloé, Almost Always and XO Blue are now available at participating Sephora locations across the United States and Canada. Fans can explore the collection and check availability through Sephora’s official website!
