Aperol is officially the sponsor of Hilary Duff’s The Lucky Me World Tour! The brand will bring its vibe of connection and celebration to select U.S. cities before, during, and after each show.
Rooted in Aperol’s music platform, the partnership is built around the idea of “Share the Moment,” an open invitation to fans to show up as they are, expand their circle, and turn everyday gatherings into something bigger.
The campaign kicks off in West Palm Beach, FL, on June 21st, with Aperol showing up at local bars and restaurants where fans are already gathering before Hilary’s performances. This moves the experience beyond the venue and into each city, making the night feel bigger than just the concert itself.
In some cities, Aperol will also host Aperol Spritz Day Club pre-show experiences at select venues, bars, and restaurants. These events will channel the signature Aperol Spritz lifestyle designed to bring fans together before the show. Details will vary by city, but the focus is the same: connection, good vibes, and people coming together over the iconic cocktail.
“The best moments with an Aperol Spritz are the ones shared,” Allison Varone, Head of Marketing at Campari America, said. “Hilary Duff is the perfect embodiment of that spirit; she’s a cultural icon whose return to music is all about connection and shared experience. As she steps back onto the global stage, we’re proud to partner with her.
For Hilary, the partnership feels especially personal. “Share the Moment is really about being present — putting your phone down, laughing too loud, and making memories with the people you love,” Hilary said.
“Touring has always given me that feeling. There’s something so special about everyone coming together and sharing the same energy for one night. I mentioned an Aperol Spritz in one of my songs, so partnering with Aperol honestly feels very me and kind of full-circle as I head back out on tour.”
Fans who are 21+ in eight states (Florida, Georgia, Texas, California, Illinois, Tennessee, New York, and Massachusetts) can also enter to win two tickets to the sold-out tour plus exclusive, co-branded limited-edition merch. One winner will be selected per market. Enter now here!
XO Diva D 