Okay, we’ve officially seen it all, and we’re kind of obsessed!
Rising pop star ADÉLA has teamed up with 5 gum for one of the most unexpected fashion collaborations of the year, transforming pieces of gum she actually chewed into custom stage accessories and performance looks.
Yes, you read that correctly. Chewed gum. Fashion. And somehow, it works!
The collaboration, appropriately titled the 5 gum x ADÉLA Stimulating Style Collection, features five one-of-a-kind creations designed to celebrate music, fashion and the connection between an artist and their fans.
And because this is ADÉLA we’re talking about, you already know the looks aren’t going to be boring.
FROM TOUR REHEARSALS TO CUSTOM FASHION
The concept began with pieces of 5 gum ADÉLA chewed during rehearsals for her Red Bottoms Tour.
Rather than throwing them away, the gum was preserved in resin and incorporated into custom designs created alongside her stylist and creative director, Chris Horan.
The collection includes a custom top and shorts featuring fringe made from 5 gum wrappers, a statement hat, a chain belt and even a customized microphone stand.
Each piece is inspired by the five senses, bringing together fashion, performance and a surprisingly personal connection to the singer.
And honestly, there’s something pretty cool about taking an everyday object and turning it into something completely unexpected.
FANS CAN ACTUALLY OWN A PIECE OF THE TOUR!
What makes this collaboration even more exciting is that these aren’t just pieces created for a photoshoot.
ADÉLA is incorporating the designs into performances on her Red Bottoms Tour, with pieces making appearances at shows in Nashville, Atlanta, Salt Lake City, Denver and Phoenix.
After their time onstage, the items are being made available to fans through a special eBay auction.
And there’s a meaningful reason behind it all.
Every dollar raised through the auction will benefit Save The Music Foundation, an organization dedicated to helping students and communities experience the power of music education.
For ADÉLA, the collaboration is about more than creating something unusual.
“One of my favorite things about performing live is the connection you create with an audience,” she shared. “There’s an energy between an artist and an audience that’s difficult to describe but impossible to forget.”
She also expressed how special it is knowing the pieces will eventually belong to fans while supporting a cause close to the heart of the project.
FASHION, MUSIC AND GIVING BACK!
The 5 gum x ADÉLA Stimulating Style Collection auction runs from October 14 through October 24, giving fans a limited opportunity to bid on the unique, stage-worn creations.
We love seeing artists experiment with fashion and find creative ways to connect with their audiences, especially when there’s an opportunity to give back in the process.
And let’s be real, how many people can say they own an actual piece of gum chewed by their favorite pop star, preserved inside a custom fashion item?!
For more information about the collaboration and auction, visit 5gum.com/Adela.
One thing’s for sure: ADÉLA knows how to make a statement, and this might be one of her most unexpected ones yet!
