Jake Paul’s personal care brand, W, has officially gone global. In just a short time, W has introduced a growing lineup that includes deodorants, body sprays, body wash, face wash, hair gel and merchandise, positioning itself as a better-for-you challenger to legacy brands like Axe and Old Spice.
During its first year, the company targeted more than $50 million in sales while emphasizing clean, effective formulas. W products are infused with vitamins like biotin and magnesium, and they skip parabens, phthalates, harsh sulfates and artificial dyes. As the brand puts it: “We test everything on Jake Paul first.” From sparring rounds to lifting sessions, every improvement is designed to stand up to real-life performance.
The updated body wash lineup now features extra moisturizing ingredients, plus Vitamin E and Biotin for long-lasting hydration that won’t quit when your shower ends. The odor-fighting power has also been doubled down, ensuring that bold, fresh scent actually lasts through everything from morning meetings to late-night gym sessions.
Even the W Antiperspirant Deodorant got a glow-up, delivering 24-hour sweat and odor protection with a smoother glide formula and a bolder mint, lemon and green apple scent that hits harder and lasts longer.
And there’s more momentum behind the brand beyond body care. Jake and Most Valuable Promotions recently announced a landmark merger with the PFL, taking another major step into MMA under the MVP banner led by Paul and co-founder Nakisa Bidarian.
Now, with W available in 70+ countries across the globe, the brand is scaling its clean, confident, made-in-the-USA lineup to fans everywhere.
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