H&M’s 2019 Pride Collection Drops Today


Get ready to shine!

The second Pride collection by H&M is out today! Described as “a fun and festive capsule collection for men, women, and non-binary individuals,” the company dropped an entire colorful collection featuring tee’s, cropped shirts, long sleeves, and accessories for all of your pride needs.

Names including Laverne Cox, Brock Williams, Chris Lin, Rickey Thompson, and Shannon Beveridge are apart of the The Stay True, Stay You campaign. H&M revealed that 10% of every sale will be donated to the UNFE (United Nations Free & Equal Campaign), which champions for equal rights and fair treatment of the worldwide LGBTQI+ community.

In a press released about the new collection, H&M said that “the capsule collection spreads the message of individuality, diversity, self-confidence, and equality with varied silhouettes and motifs that sport the iconic LGBTQI+ rainbow.”

The Stay True, Stay You campaign and collection is available now in H&M stores and online here. Be sure to get your Pride essentials before they sell out, they’re gorgeous!


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