
Okay, so maybe fetch CAN happen after all.
Lacey Chabert is teaming up with CESAR for what might be one of the most perfectly cast collaborations of the year, putting a furry new spin on some very familiar pop culture nostalgia with the launch of the brand’s limited-edition CESAR Pink Pack.
Yes, it’s pink. Yes, Lacey is involved. And yes, the campaign arrives just in time for that one day every October when the internet collectively remembers what day it is.
The campaign transforms a certain iconic cafeteria rant into “Just Eat CESAR!”, with Lacey starring in exclusive social content celebrating dogs, their humans and the fact that our four-legged besties deserve to eat like royalty, too.
“While Wednesdays will always belong to the color pink, CESAR cuisine provides wholesome, nutritious meals dogs deserve every day,” Lacey said of the collaboration.
Honestly, no notes. The limited-edition CESAR Pink Pack includes a 12-pack of wet food featuring Porterhouse Steak, Prime Rib and Smoked Bacon & Egg recipes, all wrapped up in packaging fit for the pinkest member of your dog’s posse.
And the collaboration isn’t just a random splash of pink. CESAR is also unveiling a refreshed visual identity for the brand, including an updated logo, its beloved Westie and a brand-new signature color. You guessed it, pink.
The CESAR Pink Pack will be available through two exclusive online drops starting today, September 16th and Wednesday, September 23rd at CESAR.com/JustEatCesar.
Lacey will also be taking the collaboration to social media with a series of videos bringing the whole wonderfully ridiculous concept to life.
And really, we’re sold. Lacey Chabert recreating an iconic piece of pop culture history, except this time it’s pink and involves dogs? That’s so fetch!