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Selena Gomez is giving beauty lovers another reason to clear space in their makeup bags.

Rare Beauty is officially launching its brand-new Soft Pinch Lip Oil Stick tomorrow, July 7th, introducing what may become the brand’s next viral must-have. Available in eight gorgeous shades, the innovative formula combines the nourishing feel of a lip oil with the convenience of a lipstick stick, creating a juicy, glossy finish with buildable color.

According to Rare Beauty, the Soft Pinch Lip Oil Stick is a 3-in-1 hybrid that treats lips like an oil, shines like a gloss, and delivers comfortable, long-lasting color for up to 12 hours. “I wanted to create a lip product that feels as smooth as a lip oil, but still gives you real, juicy color in one swipe,” Selena shared in an interview with Byrdie.

And because it’s Rare Beauty, the shade names are just as dreamy as the formula itself. Fans can choose from Wish (bright coral), Dream (mauve), Muse (nude beige), Embrace (warm brown), Success (red-orange), Bloom (violet pink), Fortune (deep berry), and Journey (deep cool brown).

The launch doesn’t stop there, either. Rare Beauty is also expanding its Kind Words Matte Lip Liner collection with five brand-new shades, making it even easier to create the perfect lip combination.

If you’re wondering whether the formula lives up to the hype, early testing sounds incredibly promising. Byrdie reports that the Soft Pinch Lip Oil Stick delivers rich, one-swipe color that lasts for up to eight hours, while keeping lips feeling soft, smooth, and hydrated throughout the day.

Rare Beauty has built a reputation for creating products that balance performance with comfort, and this latest launch looks ready to continue that streak.

Something tells us these are going to disappear fast… so consider this your reminder to set those alarms before they officially drop tomorrow.