Samsonite, the world’s most trusted travel companion for over a century, is unveiling its most decadent campaign yet with the debut of the Chocolate Mauve colorway, featuring Olivia Culpo. As the latest chapter of Samsonite’s brand platform, “It’s Not Just a Bag, It’s a Samsonite,” this new shade reimagines travel essentials as objects of style, function, and self‑expression.

A rich, trend‑forward neutral, Chocolate Mauve reflects the growing consumer desire for pieces that move seamlessly from terminal to city street, blending timeless sophistication with everyday versatility. The rollout centers on Olivia Culpo, who embodies the modern traveler: globetrotting, discerning, and always dressed for the moment.

“Travel has always been about savoring the moment, whether it’s a place, a flavor, or a feeling,” Olivia said in an official press release. “What I love about Samsonite is how the brand makes travel essentials feel elevated and stylish without sacrificing practicality, and this collection brings that same sense of richness and intention to the way we travel.”

The Chocolate Mauve colorway spans three of Samsonite’s bestselling styles: Outline Pro, Elevation Plus, and Better Than Basic, delivering a cohesive look across carry‑on, cabin, and everyday luggage.

The collection is available now on Samsonite.com + at select retailers nationwide! What piece are you getting first?