Cristiano Ronaldo is serving looks for his CR7 campaign!

Cristiano doesn’t only know how to slay on the soccer field, he’s proving that with his new fall 2018 launch of CR7. Celebrating the 10th CR7 underwear campaign, the soccer player revealed the inspiration behind the new shoot was from his “love of being a kid at heart.”

“Underwear is the foundation to any outfit so perfectly cut, premium quality styles are essential to helping you stay on top of your game,” Cristiano said. He continued, “My new Fall/Winter range combines optimum fit with cool, edgy design in some of my favourite colours. The colourblock silhouettes provide a more understated base, while the bold, graphic designs reinvigorate your wardrobe.”

Check out the entire collection right here, available now!