Khloé Kardashian’s Khloud is officially moving into its next snack chapter! After making a splash with protein popcorn, the brand is now rolling out Khloud Protein Chips, a new line designed to give snack lovers a more protein-packed option without abandoning flavor.

In a statement, KoKo said she created Khloud because she “never wanted people to feel forced to choose between snacks they crave and ingredients they can feel good about.” That idea sits at the center of the brand’s latest expansion, which takes a classic chip and gives it a cleaner, more functional twist.

The chips deliver 7 grams of protein per serving and are made with ingredients the brand says you can actually pronounce, including non-GMO real corn masa and avocado oil. They’re also positioned as a more mindful everyday snack, with a formula that avoids seed oils and keeps the ingredient list focused on familiar, pantry-style seasonings.

Flavor matters here too! Khloud is launching the chips in three crowd-pleasing varieties: Sweet Heat, Nacho, and Buffalo, which gives the brand a wide enough range to appeal to both spice lovers and classic chip fans. The Target descriptions suggest the brand is leaning into snackability first, with protein as the bonus rather than the compromise.

What makes this launch notable is that it positions Khloud as more than a one-product brand. By moving from popcorn into tortilla chips, Kardashian is trying to claim a bigger space in the high-protein snack category, while keeping the message simple: better-for-you can still taste like an actual treat.

Shop Khloud Protein Chips at Target now!