Slayyyter is officially in her WOR$T GIRL IN AMERICA era, and tomorrow she’s kicking it off the only way she knows how: with a merch drop that’s about to drain credit cards and melt timelines.
The first official collection for the album goes live tomorrow at 9AM P$T / 12PM E$T, exclusively on her website, and when it’s gone… It’s gone. Cathy does not play with merch; these drops are fast, feral, and instantly collectible.
Fans are already lined up virtually, because this first WOR$T GIRL IN AMERICA drop sets the tone for the entire era. Tees and hats front the collection, pulling from the album’s grimy-pop, “iPod-era” aesthetic and that unbothered, worst-behaved-girl-in-the-room energy she’s been teasing since announcing the record.
It feels less like standard pop merch and more like something ripped from a messy MySpace archive in the best way. On top of that, pre-orders for the album on CD and vinyl are live ahead of the official March 27th release date, giving fans the chance to lock in their physical copies before this era really explodes.
Between the digital chaos and the physical roll-out, WOR$T GIRL IN AMERICA is shaping up to be her most fully realized world yet: loud, cunt, and hyper-curated.
Of course, the true holy grail of this rollout has its own mythology already: the infamous boots Slayyyter designed herself. They’re not in this first wave, but all signs (and all her teasing) point to them dropping soon. It’s very “if you know, you know,” fans have been zooming in on photos, screenshots, and moodboards, trying to figure out when they’ll be able to grab a pair.
For the most terminally online among the fandom, the real party is happening on her second X account, where she’s been turning behind-the-scenes chaos into a community.
It’s where the secret $hit, early hints, and in-jokes live: like a private group chat that just happens to be public if you’re tapped in enough to find it. It’s marketing, sure, but it’s also very her: raw, unserious, and deeply in tune with the hyper-online kids who made Slayyyter a name in the first place.
This first WOR$T GIRL IN AMERICA drop is more than just shirts and hats; it’s the official opening ceremony of the era. Tomorrow’s launch is a litmus test for just how feral this cycle is about to get… and if history has taught us anything, it’s that you either move fast with Slayyyter merch or you’re stuck refreshing Depop later, wishing you hadn’t slept on it
XO Diva D 