Jive Records is officially coming back, and for anyone who grew up on Britney Spears, that sentence alone feels like a jump-scare in the best way!

The label that soundtracked the late ’90s and early 2000s is being relaunched as its own company again under Sony, with Mike Weiss and David Melhado stepping in to lead this new chapter. It’s less “random business news” and more “the universe is handing pop culture a nostalgia reset button.”

For Britney fans, Jive isn’t just a logo, it’s a whole feeling. It’s the little Jive bumper that flashed before your Crossroads DVD, the intro that popped up before music video compilations, the thing you saw right before the opening notes of “…Baby One More Time” or “Oops!… I Did It Again” melted your brain.

Jive was the label stamped on the back of the CDs you wore out, the tiny print that quietly held some of the biggest pop moments of all time.

Seeing “Jive Records” in headlines again feels like a love letter to the fans who remember that logo flickering before their favorite videos. The princess of pop may have moved past that era, but the culture clearly hasn’t… and Jive’s return is proof.

Follow the labels new Instagram here!