Khloé Kardashian is entering her fragrance era again and the beauty world is already buzzing. Her newest scent, “Almost Always,” is officially launching exclusively at Ulta Beauty, with early access on the Ulta app today for members, followed by a wider rollout:

Online at Ulta: November 5th

In Ulta stores: November 9th

Europe: arriving before the holidays

Almost Always is said to feature notes of star jasmine, orange blossom, and lavender, wrapped in sensual woods and solar musks. Think luminous, feminine, warm, and addictive in a very Khloé way.

In her announcement, Khloé shared the inspiration behind the fragrance and it hits you right in the heart.

“I was so inspired to create a brand that captured the essence of acceptance. Almost Always embraces that perfection is not the goal, your presence is. Almost Always means you care. It means you are trying. It means you are human.”

She continued, “You do not have to get it right every time. You are not defined by the one time you could not, you are shaped by the many times you did. Almost Always is enough. And so are you.”

A scent with softness, confidence, and soul. We love that.

This follows her 2024 launch of XO Khloé, and she’s also expanding the glam with the new XO Khloé Hair Mist, online at Ulta now and in stores November 30th.

Khloé really said fragrance season is here and we are leaning into self acceptance with a spritz.