
Sound the sleigh bells and warm up the glitter machines because the Queen of Christmas has spoken!
As the clock hit midnight, Mariah Carey officially declared “It’s Time!” and the holiday season had begun. The Lambily is screaming, the trees are shaking, and the high notes are defrosting as we speak.
This year, Mariah kicked off her iconic seasonal moment with a glamorous new partnership with Sephora, creating a dreamy holiday crossover we did not know we needed but absolutely deserve.
Directed by Joseph Kahn, her annual “It’s Time” video arrives reimagined in full sparkle, delivering a fusion of festive beauty and pure Mariah magic.
“The holidays are a time to celebrate and spread joy, I’m so excited to kick off the season with Sephora,” Mariah shared in a press release for Sephora. “It’s all about creating those magical moments that make you feel glamorous from the inside out.”
From red lip moments to winter glam fantasies, fans can now shop a curated selection of Mariah’s favorite essentials at Sephora. If you want holiday radiance like Mariah herself, this is the sign to run, not walk.
And yes, it gets better. If you have not already seen the details on Mariah’s 2025 Holiday Bar, you need to. Cozy, whimsical, full-on festive takeover energy. The Queen said we are celebrating properly this year.
Let the season of glitter, joy, and whistle notes begin. Christmas has officially arrived!




