Two decades of confidence, beauty, and effortless glam, and Jessica Simpson is still proving she’s in a league of her own.

To celebrate the 20th anniversary of The Jessica Simpson Collection, the multi-hyphenate icon just unveiled her first new fragrance in five years: Mystic Canyon Eau de Parfum.

Developed in partnership with Parlux, the scent is described as a reflection of Jessica’s personal and artistic evolution: a fragrance that honors how far she’s come while embracing who she’s become.

The scent is said to balance lush fruits, radiant florals, and warm woods to create an amber floral composition that’s both daring and unapologetically feminine.

“Mystic Canyon is about honoring the strength I’ve discovered, the softness I’ve learned to embrace, and the freedom that comes from being unapologetically yourself,” Jessica shared in an official statement. “To me, this fragrance is like a journey bottled up—a reminder that every woman carries her own mystery and magic.”

Jessica’s line has always been about authenticity, accessibility, and heart. From shoes and handbags to denim and beauty, The Jessica Simpson Collection has remained one of fashion’s most successful celebrity brands for two decades; a testament to her timeless connection with her audience.

Now, with Mystic Canyon, Jessica redefines what modern femininity smells like: confident, warm, and deeply personal. It’s more than just a perfume… it’s an era.

Mystic Canyon Eau de Parfum is now available for purchase online at JCPenney!