
Olivia Culpo is officially stepping onto the field, fashionably, of course. The model, entrepreneur, and new mommy announced this morning that she’s teaming up with Abercrombie & Fitch for a brand-new campaign celebrating women in football.
“Excited to team up with @abercrombie on a campaign celebrating the women who love the game,” Olivia shared on Instagram. “Women are nearly half of all NFL fans and this campaign shows exactly why their voices matter!”
The campaign, titled “In Her Own League,” launched today and shines a spotlight on the powerful influence women have at the intersection of fashion, sports, and culture.
Joining Olivia are snowboarder Chloe Kim, content creator Brooklyn Adams, athlete Haley Cavinder, volleyball star Ronika Stone Love, and influencer Allison Kucharczyk.
“These women are much more than an acronym, they are shaping culture both on and off the field,” said Carey Collins Krug, Chief Marketing Officer of Abercrombie & Fitch Co, in a statement to WWD. “Our campaign is about celebrating the influence they have in shaping conversations at the intersection of fashion, sport and culture and outfitting them for every part of that journey.”
Throughout the season, the six women will rock Abercrombie’s fall fashion, styled to reflect their personal aesthetics. Expect to see them on game days, at social activations, and special events, proving that football and fashion can absolutely share the spotlight.




