
Kim Kardashian just dropped some major beauty tea on Call Her Daddy. KKW Beauty is officially coming back… just not in the way we might expect.
While chatting with Alex Cooper, Kim revealed that she’s working on launching Skims Makeup, marking a new chapter in her beauty empire. And for those of us who still have our OG KKW lip liners and contour sticks sitting like relics in our makeup bags… get excited. She teased that the beloved products will return in this new rollout (and honestly, Kimberly, they better… please).
When KKW Beauty first launched in 2017, it was a cultural reset. Her Crème Contour and Highlight Kits sold out in minutes and generated over $13 million in sales on day one. Later that year, she also expanded into fragrance, bringing in a jaw-dropping $10 million in 24 hours with the debut of KKW Fragrance.
Now, with SKKN dominating the skincare space and Skims redefining shapewear, Kim’s next move makes perfect sense: a full-circle return to beauty under the Skims umbrella.
And that’s not all Kim’s up to. She’s also gearing up for another major acting moment in Ryan Murphy’s upcoming legal drama, All’s Fair, starring alongside Naomi Watts, Sarah Paulson, Niecy Nash-Betts, and Glenn Close. Kim plays Allura Grant, the owner of the law firm at the center of the series.
Kimberly is truly in her mogul era, again. Now there’s just one question… when will Skims Makeup launch?



