Seth Rogen’s Houseplant is taking over SoHo this fall with a brand-new immersive retail event that’s as playful and creative as you’d expect from the actor and entrepreneur.
From October 17th–19th, fans can head to 131 Greene St. for Gloopy: A Shopify x Houseplant Experience, the brand’s first-ever physical pop-up.
Inspired by Houseplant’s fan-favorite Gloopy Collection, the event invites guests into a whimsical world of art, design, and Houseplant’s signature home goods. Visitors will be able to explore the full product line, discover brand-new launches, and enjoy limited-edition ice creams, snacks, and drinks while they shop.
Seth took to Instagram to share the news, writing: “Join us from October 17–19 at 131 Greene St. for Houseplant’s first-ever physical retail experience. Explore the Houseplant product line up, discover brand-new product launches, and enjoy limited-edition ice creams, snacks, and drinks while you shop.”
Inside the pop-up, expect a fully immersive space with a gloopy climbing wall, interactive art stations like the Build-a-Pet Gloopy Workshop, and plenty of Instagrammable photo moments that give a glimpse into Seth’s creative mind.
In collaboration with Shopify, the event will also feature a fully shoppable experience, from Houseplant best-sellers to never-before-seen innovations. And yes, Seth himself will be making appearances throughout the activation!
RSVP here now!
📍 Location: 131 Greene St., NYC
🕚 Hours: 11AM–6PM daily, October 17–19
XO Diva D 