Lili Reinhart is glowing, and now we know why. The actress and entrepreneur just expanded her beauty brand, Personal Day, with the release of a brand-new product: the Just Like New Adapinoid Serum.

This daily serum is designed to deliver retinol-level results, but with none of the harsh side effects, and thank god because I am sick of the redness!

Using a clinically proven Adapinoid that’s 10x gentler than traditional formulas, the brand’s serum smooths and refines acne-prone skin all while targeting blemishes, dark spots, uneven tone, pores, and congestion.

Thanks to powerhouse ingredients like TX Vector™ (which targets dark spots) and Squalane (for deep hydration), the formula is innovative, skin-friendly, and dermatologist-developed.

On the brand’s site, the serum is described as being not only acne-safe and clinically tested, but also non-irritating, non-comedogenic, clean, and cruelty-free… a dream come true for anyone who wants serious results without compromising their skin barrier.

The Just Like New campaign features Lili herself, and she’s absolutely stunning (as always). Fresh-faced, radiant, and natural, Lili embodies exactly what the product promises: confidence in skin that looks and feels renewed.

Personal Day continues to prove it’s one of the most exciting new names in skincare, and with this launch, Lili Reinhart is making sure fans have everything they need for their own personal day rituals.

Shop the entire collection here!