
Charlie Sheen is officially stepping into the beverage game.
Fresh off the release of his New York Times bestselling memoir The Book of Sheen (which came out September 9th via Gallery Books) and his two-part Netflix documentary AKA CHARLIE SHEEN, the actor has announced his latest project: a non-alcoholic beer called, Wild AF.
The debut brew, Cold Gold, is described as “a crisp, golden craft brew with a hint of citrus, toasted malt, and a clean finish. It’s the ultimate ballpark beer without the booze: real beer, zero aftermath.”

According to the brand’s website, Wild AF is all about fun without the regrets. “We’re Wild AF; all flavor, no regrets, brewed for tailgates, beach days, rooftop nights, and Monday mornings. Whether you are celebrating a win, kicking back with friends, or going all nine innings, Cold Gold proves you do not need alcohol to play wild.”
Even the shipping is refreshingly straightforward: “Ship It Cheap. Keep It Wild. We’re not here to nickel and dime—just a flat rate for preorder customers anywhere in the continental US. ($5 east of Michigan, $10 west. Alaska & Hawaii ship at cost. Final rate shown at checkout.)”
And while the vibe is fun, the stats are serious. Cold Gold is Non-GMO, vegetarian, vegan, and brewed with no additives, preservatives, or artificial ingredients.
Each 12oz can comes in at just 68 calories, with 15g carbs, 1g protein, and 0g fat making it one of the cleanest, easiest beer alternatives out there.
With a bestselling book, a hit Netflix doc, and now a beer brand that’s rewriting the rules, Charlie Sheen’s comeback chapter just keeps getting wilder, in the best way possible.



