Gwyneth Paltrow just gave her fashion line a major glow-up. What was once G. Label is now simply Gwyn, and yes, it’s sleeker, more personal, and even more luxe than before.
Goop is calling it “a new chapter in goop fashion history,” and the debut collection does not disappoint. Think cozy Italian knitwear, perfectly cut trousers, and softly tailored staples that reflect the timeless yet elevated style GP has always embodied.
With over 30 pieces in total, the first half of the collection drops exclusively on the goop site September 21st, and like G. Label before it, subscribers will still get early access to every drop.
The shift to Gwyn feels like a personal reset for Paltrow. Speaking with Vogue, she explained, “We recently upgraded our whole site and did a big refresh, and I thought to myself, this is really the time to make a change.
“This part of the business is extremely personal to me. I spend the most creative part of the business, and I wanted it to feel more reflective of that, and I love a four-letter word.”
And yes, the new line still nods to her signature aesthetic. As she told The Guardian, “I have a style that hasn’t changed that much. I was raised on the Upper East Side, mixing preppy button-downs with my own stuff, so my clothes still reflect that to this day.”
With everything produced and sourced in Italy, Gwyn is already shaping up to be the chic upgrade fans of Goop fashion were waiting for. Consider this your official invite to the new era.
XO Diva D 