Happy Dad has officially gone nationwide!
The hard seltzer brand, which has been shaking up the industry since its launch, is now sold in all 50 states and Canada, a massive milestone for a company that quickly became one of the fastest-growing alcohol brands in the game.
Known for its easy-to-drink formula (100 calories, 5% ABV, gluten-free, low carbonation, and just 1 gram of sugar per serving), Happy Dad has always leaned into its no-nonsense approach.
As they say, it’s about “refreshing flavors that don’t leave a strange aftertaste,” and yes, they proudly keep it in regular cans because they’re “tired of the skinny can nonsense.”
But the news doesn’t stop at nationwide shelves. Happy Dad is teaming up with Realtree, the leading outdoor lifestyle brand, for a brand-new collab. The first co-branded flavor, Lemonade, will debut in Winter 2025, with a second flavor set to roll out nationwide in Spring 2026.
Since its launch, Happy Dad has built a social media following of over 1.5 million and sold more than 14 million 12-packs across the U.S. and Canada. To put it in perspective: they sold over a million cases in just their first year, followed by 2.6 million 12-packs in 2022, and haven’t slowed down since.
The brand also branched into hard iced tea with a four-flavor variety pack (Peach, Lemon, Original, and Blueberry), proving it’s more than just a seltzer. Between that expansion and this new Realtree partnership, Happy Dad is making it clear: they’re here to play long-term, and they’re only getting bigger.
So whether you’re sipping a classic seltzer or waiting for that Realtree Lemonade, one thing’s clear, Happy Dad is officially everywhere.
XO Diva D 