Travis Kelce is making fashion plays off the field. His clothing brand, Tru Kolors, has officially launched a collaboration with American Eagle, and it’s stacked with fall staples that are equal parts cozy and iconic.

The collection features more than 90 pieces, and brings Kelce’s personal style to the forefront. Varsity jackets, vintage-inspired T-shirts, and luxe cashmere sets headline the drop, while cricket sweaters, rugby polos, and utility cargo pants round out the lineup.

Each piece was designed to “evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality,” AE shared.

The campaign puts rising athletes in the spotlight, with appearances from Kiyan Anthony, Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, and Olympic gold medalist Suni Lee. It’s a fresh mix of sports, style, and star power.

Kelce revealed he’s been working on the collection for over a year: “It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process,” he said.

According to Variety, the collaboration goes beyond clothing racks. Fans can also expect in-person activations, a podcast partnership with The Ringer, and takeovers across fantasy sports platforms.

From the field to fashion, Travis Kelce is proving he knows how to command attention everywhere. AE x TK is out now!