ON BRAND WITH JIMMY FALLON SETS PREMIERE DATE AND CAST

NBC is about to make branding a primetime event. On Brand with Jimmy Fallon officially premieres September 30 at 10 p.m. ET/PT, with new episodes airing twice a week: Tuesdays after The Voice and Fridays at 8 p.m. ET. Episodes will also stream the next day on Peacock. The series brings together Fallon, powerhouse executive…

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Photo Credit: NBC Universal

NBC is about to make branding a primetime event. On Brand with Jimmy Fallon officially premieres September 30 at 10 p.m. ET/PT, with new episodes airing twice a week: Tuesdays after The Voice and Fridays at 8 p.m. ET. Episodes will also stream the next day on Peacock.

The series brings together Fallon, powerhouse executive Bozoma Saint John (yes, the former Uber, Pepsi, and Netflix exec, and honestly one of the most iconic Housewives ever), and a group of creatives competing for the ultimate branding crown.

Each week, contestants at the fictional On Brand Agency will work with major companies on high-priority campaigns: from Southwest Airlines’ in-flight innovations, to a Sonic beverage with Erika Jayne (The Real Housewives of Beverly Hills), to a family-friendly project with Pillsbury.

The stakes? Massive. One winner will score $100,000, a feature in Adweek, a trip to Cannes Lions, and the coveted Innovator of the Year title.

“I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well,” Fallon said in a statement. “This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It’s exciting.”

Courtesy of NBC, here’s the full cast of contestants bringing their creative energy to the table:

  • Azhelle Wade: Toy industry veteran known as “The Toy Coach.”
  • Bianca Fernandez: Gen-Z former pre-law student turned brand strategist.
  • Pyper Bleu: Brooklyn-based creative with an art collective and clothing label background.
  • Sabrina Burke: Real estate professional pivoting to marketing.
  • Lauren Karwoski: Former journalist turned campaign creative, passionate about solo travel.
  • Elijah Bennett: Chicago film grad and ghostwriter.
  • Ryan Winn: Nashville-based owner of a small marketing agency.
  • Dr. Rajesh Srivastava: Marketing professor.
  • BT Hale: Father of three and country bar emcee.
  • Mahiri Takai: Founder of Men’s Fashion Week Dallas.

With branding, marketing, and pop culture colliding in primetime, On Brand is shaping up to be one of NBC’s boldest debuts of the fall season.

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