Machine Gun Kelly is taking his Lost Americana era to the next level, literally. The rapper, rocker, and newly minted perfumer has announced the release of “Lost Americana,” a fragrance inspired by his seventh studio album of the same name.

The scent, exclusively co-created by Dossier and MGK, will be released in October. But fans who sign up now can pre-order and get it before the official release, with orders expected to ship starting next month. Considering MGK’s fanbase, this one is bound to sell out fast.

Dossier gave fans a first whiff this past weekend at MGK Day in Cleveland, describing it on Instagram as “a scent as bold as its sound.”

The annual celebration drew 30,000 fans from around the world to mark MGK’s holiday weekend in his hometown and celebrate the August 8th release of “Lost Americana.”

“Ima cry happy tears later. 30,000 people from all over the world came to celebrate the album release on my holiday weekend in Cleveland. I love this city, I love our community, I love EST. Thank you to everyone,” MGK wrote.

The Lost Americana fragrance and album are now officially a matching set: the music you hear and the scent you wear.

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