The bold, the hilarious, the unapologetically different, VisiblyToxic is turning three, and they’re celebrating in a way only they could: by giving away free hats for the next 72 hours. All you have to do is cover shipping. That’s it. That’s the post. Iconic.

Founded by friends Dillon Rupp and Jonathan Demel, VisiblyToxic has made its mark with eye-catching, high-quality apparel that’s equal parts edgy, funny, and fearless.

The brand’s signature hats, designed to spark conversation and make you stand out, have racked up over 30,000 sold, created a cult-like following across the U.S., and even funded the planting of 30,000+ trees. Not bad for a couple of guys just trying to make headgear that doesn’t suck.

But VisiblyToxic is more than just merch, it’s a movement. Born out of a refusal to fit in, the brand embraces what they call “a wonderfully toxic spirit”: that unfiltered, audacious part of ourselves the world often tells us to tone down.

Their message? Don’t. Ever.

In their own words, “We don’t just craft hats; we create audacious declarations for your head.” Every product is built for the people who are too bold, too weird, or too something. This isn’t about being problematic; it’s about being visibly you.

To mark the three-year milestone, select hats are completely free now through the next 72 hours, just pay shipping. Whether you’re new to the brand or already repping your favorite design, now’s the time to add a little extra irreverence to your wardrobe.

Because, as the brand puts it best, “Life is too short to take ourselves too seriously.”