Britney Spears didn’t just sell perfume, she created moments. Iconic moments. Each campaign was a reflection of her evolving self, her resilience, and her unmatched connection with fans. From sparkly pop princess to mysterious fantasy muse, Britney has always served beauty, depth, and emotion.

Wherever she is right now, I hope she’s smiling, surrounded by people who love her, and maybe even spritzing a little Curious on the way to the beach.

Love you forever, Brit.

• Fantasy: The blueprint. This campaign is the one that truly launched a universe. Britney in a pink corset, dreamy forest background, surrounded by shimmer and mystery? It’s giving fairy princess meets Y2K icon. The tagline “Everybody has one”? Iconic. The bottle? Legendary. The scent? Still the moment. No Fantasy campaign will ever be this fantasy again.

• Prerogative: Britney said unisex and made it fashion. This was edgy, dark, and confident. The campaign photos and visuals gave us a more mature Brit; sleek, bold, and totally in control. This ad era really cemented that Britney doesn’t play by the rules… she makes them. A bad bitch scent for all. Period.

• Curious: The OG. The classic. The icon. This was the first, and it came out swinging. The packaging, the voiceover in the commercial, the attitude, it made buying perfume feel like buying power. And let’s be real… who didn’t have this on their vanity in middle school?

• Midnight Fantasy: This one didn’t really get its own ad, but this is the darker, sultrier sister to the OG Fantasy. It’s probably my favorite Britney fragrance ever!

• Believe: This scent is super different than any other fragrance of hers in my opinion. It feels like a fall scent that you want to be sexy in.