Photo: Machine Gun Kelly for “Vampire Diaries”

Machine Gun Kelly just dropped the official music video for “Vampire Diaries,” and we need a second to recover.

Filmed inside the American Museum of Natural History in NYC, the video feels like a cinematic, haunted dreamscape complete with jaw-dropping visuals, choreographed movement (yes, MGK is giving a full-body performance again), and the kind of energy that marks a defining shift in artistry. This isn’t just a video, it’s a declaration that Colson Baker is building something entirely new. Something even more iconic.

The track serves as the second glimpse into MGK’s highly anticipated seventh studio album, Lost Americana, which drops August 8th. With the first single “Cliché” already making waves and a full-blown album trailer narrated by Bob Dylan (still can’t believe that happened), this entire rollout is shaping up to be a cultural reset.

Nobody is doing it like MGK right now. Not even close. He’s blending visual storytelling, nostalgia, rebellion, and raw emotion in a way that cuts deeper than surface-level “eras.” This is the era. Lost Americana sounds like it’s about to be a genre-bending journey, and we’re just lucky to be on the ride.

MGK also dropped new merch today and opened up pre-orders for Lost Americana. Signed and unsigned vinyl’s are up for grabs on his official store, but don’t sleep, because they’re moving fast. The limited edition pieces are next level.

Pre-save. Pre-order. Watch the video. And get ready, because this isn’t just another album. This is Machine Gun Kelly taking it to an entirely new level, and leaving no crumbs behind.

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