Charles Melton is serving serious looks in Coach’s latest campaign, and the world can’t look away.

The Warfare star and Coach ambassador, who officially joined the brand family in September 2024, stars in a jaw-dropping short film titled Not Just for Walking, directed by filmmaker Alma Har’el.

In the cheeky video, Melton lounges at home only to be hilariously caught off guard by paparazzi. All eyes are on him, and on his sleek pair of Coach’s new Soho Sneakers, which he effortlessly rocks throughout the film.

In a recent chat with Interview Magazine, Melton opened up about the playful concept: “We were thinking about old Hollywood, the eighties, seventies… then you sent me so many videos of different styles of jump roping. You were so invested in every detail. I was like, ‘I can jump rope. This is easy,’” he said.

Equal parts sexy and fun, the campaign perfectly captures Melton’s charm while spotlighting Coach’s must-have Soho Sneaker.