Paris Hilton is getting ready to kick off Pride Month with purpose, power, and her signature sparkle. Today at 12PM EST, the icon and entrepreneur officially launches her 2025 Pride Collection through 11:11 Media Impact, and yes, it’s hotter than ever.

In a meaningful collaboration with Rainbow Railroad, a global nonprofit that helps LGBTQI+ people escape violence, 100% of all merchandise proceeds will go directly to their life-saving efforts. From graphic tees to statement tanks, stylish hats, and the cutest stickers you’ve ever seen, this drop is designed to celebrate love, equality, and expression.

But Paris isn’t stopping there. Partnering with TikTok, she’s launching a new initiative that lets fans dance for a cause. “For every video you post using a remix on TikTok or Instagram,” Paris shared, “my nonprofit 11:11 Media Impact will donate $11 to Rainbow Railroad, up to $111,111.”

You dance, they donate. Now THAT is hot.

As if that wasn’t enough to stan, Paris is also gearing up to hit the stage at WeHo Pride 2025 on Sunday, June 1st, just two days after the release of her highly anticipated remix album. Expect a glittering celebration of unity, music, and legacy.

In true mogul fashion, Paris has also been busy beyond Pride. She recently dropped her 30th fragrance (yes, 30th!), continuing her reign as a fragrance powerhouse. And if you haven’t tried her new skincare line, consider this your official sign: glowing skin is always in.

With Pride, passion, and a whole lot of heart, Paris Hilton is proving once again that she’s more than just a pop culture icon; she’s a force for change.