Hockey meets heritage in the freshest way possible! NoBad, the lifestyle brand founded by five former college hockey teammates, is back today with a brand new drop at 12PM CT. Known for its mission to “grow the game, create new fans, and connect people to hockey in a way that feels fresh for the modern generation,” the new collection blends sport and streetwear like never before.
This release features two unique collections: the Vintage Embroidered and the Vintage Hockey; each offering slightly oversized, ultra-breathable French terry crewnecks and hoodies in vintage grey and vintage pink. Whether you’re rinkside or street-side, the fit and fabric are ideal for summer layering.
Also debuting today is a brand-new vintage hockey hat and the brand’s first pieces with hang tags on every item, adding to the elevated feel. All items carry the signature NB (NoBad) logo, a nod to the brand’s roots in community, camaraderie, and love for the game.
To round things out, tees and long-sleeved tees will also be available in two different colors, perfect for fans who want to keep it cool and casual. You can preview the entire collection at the site now.
This drop isn’t just about clothes, it’s about culture. NoBad continues to be more than a brand; it’s a movement redefining what hockey looks and feels like for the next generation.
The collection goes live today at 12PM CT here!
XO Diva D 