From Gossip Girl heartthrob to The Boys breakout and now—clothing mogul? Oh my, the king has done it again.
Chace Crawford is officially expanding his empire with the launch of his very own fashion brand: American Dream Clubhouse. Teased throughout the month, the line is expected to officially drop within the coming weeks—and fans are already buzzing.
“Premium comfort. Quiet confidence. Made to move. Made to last,” reads the brand’s mission statement, and honestly? That sounds like Chace himself.
Founded by the actor and style icon, American Dream Clubhouse is all about elevated essentials—think premium comfort tees, perfectly cut sweats, and timeless basics designed to move with you from day to night.
The brand’s site describes the collection as “crafted to perform without compromise, ready to keep up and stay sharp from one part of your day to the next.” One standout piece? The Legacy Henley, which promises next-level softness with a perfectly tailored fit—just in time for summer.
Though the full range hasn’t been revealed yet, fans don’t have to wait to get involved. Right now, you can sign up for early access to the launch through the brand’s exclusive Founder’s Membership—but act fast, there are only 1,000 spots open.
The membership includes free shipping, a free one-year membership, early access to exclusive collection drops, and 20% store credit on your first order. One membership per person. Discounts can’t be combined with any other promo codes, so don’t wait—sign up now and secure your spot in the clubhouse.
Whether you’re in it for the fashion or a longtime Chace fan (same), American Dream Clubhouse is shaping up to be one of the coolest celeb-founded brands of the year.
XO Diva D 