From Emmy-nominated actor to unexpected fashion icon, Walton Goggins is entering a new era—one where the slopes meet the streets. Best known for his unforgettable roles in The Righteous Gemstones, Justified, Vice Principals, and now The White Lotus, he has now launched his own eyewear brand: Walton Goggins Goggle Glasses, which is available now.

The debut collection features five bold, oversized sunglasses that work just as well on snowy mountain peaks as they do during sunny rooftop brunches. The styles? Iconic. The names? Even better. Meet: La Tortuga, Cumulonimbus, Limoncello, and Mama’s Skillet.

It all started, Goggins shared, when he was at a fire pit outside a lodge near his home in Hudson Valley, New York. “One day I’d been skiing for a couple of hours. After, I was sitting outside the lodge having a beer in front of a fire pit. I had my goggles around my neck. The wind picked up. I put them on and thought, ‘I never want to take these off. Ever.’ They were just so comfortable. So cool,” he told The Hollywood Reporter last month.

That moment sparked the beginning of something entirely new. More than just a vanity project, this collection comes from Goggins’ genuine love for sunglasses—an obsession he’s built over decades.

“I believe sunglasses are the most fashion-forward ways in which we can express ourselves,” Goggins told THR. “It is a vibe that we put out in the world. It’s the first thing people notice. I own two watches, but I own 20 pairs of sunglasses.”

Whether you’re on the slopes, lounging by the pool, or making a casual entrance at your neighborhood farmer’s market, Walton Goggins Goggle Glasses are here to add a touch of cinematic cool to your vibe. The future is bright—and apparently, goggled.

Shop the full collection now here!