Paris Hilton just made fragrance history again! Today, she officially launched her 30th perfume, Iconic, proving once more that she’s the queen of scent, business, and pop culture.

For the first time, Paris Hilton Fragrances has partnered with a retailer for its launch: Ulta Beauty. Iconic will be available exclusively in Ulta stores starting April 20th, but true fans can get their hands on it even sooner. The perfume will be available first at parishiltonfragrances.com today in three sizes according to WWD: 100ml for $80, 30ml for $48, and 10ml for $27.

Paris reflected on this milestone in an interview with WWD, saying, “I remember saying to my mom, ‘One day, I’m going to have my own perfume,’ and now I’ve turned it into one of my multibillion-dollar businesses. So it just makes me so proud, just from that moment to now.”

In an email sent to fans, the scent is described to be “a captivating blend of pear blossom, radiant peony, and creamy sandalwood.” Paris says, “Every detail was crafted with love and the intention to make you feel as Iconic as you truly are.”

The WWD feature also highlighted just how massive Paris’ fragrance empire is. According to Parlux president Lori Singer, “Every minute, nine bottles of Paris Hilton Fragrances are sold worldwide.” With over $2.5 billion in estimated sales, it’s safe to say that Paris has solidified her legacy in the beauty industry.

And she’s not stopping anytime soon. Paris is set to take the stage at WeHo Pride in just a few months—so if you want to see her slay in person, grab your tickets now!

On top of being a beauty mogul, DJ, and pop culture icon, Paris has also embraced motherhood with grace and love. She continues to show the world that she can do it all—running a billion-dollar empire while being an incredible mom to her little ones.

Stay up to date with all things Paris by following her on Instagram and X, and don’t miss out on the latest releases here.

Love you, P!