Paris Hilton is leveling up the beauty world once again with the launch of her brand-new skincare line, Parívie, debuting May 7th.

“For as long as I can remember, beauty has been my passion—an evolving journey of creativity, self-expression, and confidence,” Paris shared in an email to fans. “Over the years, I’ve dreamed of building something truly my own. Not just another skincare line, but a brand that reflects who I am, where I’ve been, and how I see beauty in the world.”

The name Parívie—meaning Paris’ Life—captures the essence of Hilton’s journey and philosophy on beauty. “It’s about feeling confident, powerful, and radiant at every age. It’s inspired by my belief that true beauty evolves and only grows stronger with time,” she explained. “From the formulas to the packaging, I’ve poured my heart into every single detail to create something truly luxurious, innovative, and elevated. I can’t wait for you to experience it.”

Paris has been an icon of beauty, glam, and self-love for decades, and Parívie is shaping up to be a must-have in any skincare routine.

✨ Fans can sign up now at Parivie.com for early access and follow @ParivieBeauty on Instagram to stay updated ahead of the big launch. Get ready to glow like an icon!