If you heard a collective gasp today, that was me (and the entire internet) the moment Bad Bunny dropped his pants for Calvin Klein’s Spring 2025 underwear campaign. I mean, Benito already had me shaking my booty to his new record Debí Tirar Más Foto, but now? Now I’m shaking, crying, throwing up.

The man is gorgeous, the definition of effortless sex appeal. The moment those steamy CK ads hit the internet, Twitter (yes, I still call it Twitter) went into full-blown meltdown mode. Thirst tweets? Flooded. Instagram stories? Unhinged.

But let’s not pretend Benito isn’t the moment already. This campaign comes fresh off his incredible start to 2025—Debí Tirar Más Foto had us all in a chokehold since its January release, and his SNL 50 performance? Legendary. The man doesn’t just make music; he makes culture.

It’s also impossible not to admire him beyond his talent and looks (which, again, are ridiculous). He continues to push boundaries and remind us all that labels are for clothes, not people.

So thank you, Calvin Klein, for blessing us with these images. And thank you, Bad Bunny, for existing. Now if you’ll excuse me, I need to go frame these ads in my living room.