
Selenator’s rejoice! Our pop queen is giving us yet another reason to celebrate. To mark the five-year anniversary of her iconic album Rare, Selena is teaming up with Complex for a limited-time pop-up shop in Los Angeles starting this week. And let me tell you, this is no ordinary pop-up—it’s a full-on love letter to the Rare era, an album that holds a special place in my heart.
Rare was a cultural reset, plain and simple. From the empowering anthems like “Lose You to Love Me” to the underrated bops like “A Sweeter Place” and “Cut You Off,” it was a rollercoaster of emotions, self-discovery, and—let’s be real—some of her best work yet. The whole era radiated confidence, vulnerability, and that unmistakable Gomez charm. It gave us not just songs, but life mantras, soundtracks to our heartbreaks, and anthems for our glow-ups. I still find myself screaming the lyrics to “Look at Her Now” in the shower like it came out yesterday, lol.
Now, Selena’s bringing all that magic back with this LA pop-up, which promises to be an unforgettable experience for fans. From hoodies, crop tops, sweats, tee’s, exclusive vinyl’s, and more, fans can expect a special merch collection too.
One percent of all sales from the pop-up will go directly to Selena’s Rare Impact Fund, which works to expand access to mental health resources for young people around the world. Selena’s always been vocal about mental health, and this initiative shows how much she truly walks the talk.
So mark your calendars, dust off your Rare vinyl variants, and get ready to feel like the main character because Selena is once again proving why she’s one of the most relatable and iconic pop stars of our time. The Rare era might have been five years ago, but its legacy? Timeless.
Who’s meeting me at the pop-up? It’s time to dance again.





