You may know him as one of the biggest digital creators and boxers in the world, but Jake Paul is now taking on a new title that’s a bit different. This time? A lifestyle and skincare brand founder. Taking to social media to officially announce his brand, W, Jake shared a message with fans. “I really am nervous because I truly have poured my heart and soul for the past 2 years into creating this mission to change men’s care products forever,” he wrote.
It’s more than a brand to Paul, it’s a lifestyle. “W is a brand built for those who dare to be different, for winners, for those who turn their L’s into W’s on a daily basis,” he shared with fans. “This isn’t just a company, it’s a lifestyle. Whether you’re fighting fires, the valedictorian, or the high school star athlete. Those are all W’s.“
Launching with products in three different scents (Fresh Ice, Deep Woods, and Original) included a body spray, antiperspirant deodorant, and body wash. W will also be adding additional products throughout summer. The products will consist of face wash, 2-in-1 shampoo/conditioners, soap bars, and hair products according to a press release.
In other news, Jake sat down with his brother, Logan Paul, for quite an interesting video; a lie detector test. It’s giving need to watch asap. You can do that here!
Be sure to keep up with Jake as he gets ready for another legendary fight + head to your local Walmart to try W, out now.
XO Diva D 